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Estee Lauder Plays Alphabet Game

Unveils what it says is the first EE cream

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By: Jamie Matusow

Editor-in-Chief

BB creams created a phenomenon in skincare and have set off a series of so-called alphabet creams. Now Estee Lauder has moved up the letter scale, with the upcoming launch of what it says is the first EE cream, a multifunctional product that’s designed to fight pigmentation and uneven skin tone.
 
The Enlighten Even Effect Skintone Corrector SPF 30 cream promises to “defend against daytime damage,” such as environmental stressors. In addition to protecting against UV rays it also acts as a barrier against pollution and free radicals.

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